How to start your own EdTech business
A Step-by-step guide for new teacherpreneurs
Step 1: Start with your pedagogy
Before you think about apps or digital platforms, clarify your teaching philosophy. Your pedagogy is the foundation of your EdTech business.
Consider these questions to define your approach:
What is your teaching philosophy? Write a statement that reflects how you believe students learn best.
How do students learn differently? Acknowledge diverse educational experiences and backgrounds.
How will you help students understand abstract concepts? Connect lessons to real-world experiences and reinforce learning with regular practice.
Pro Tip: Structure your content to progressively build knowledge, regularly revisiting key concepts to ensure retention.
By clearly defining your pedagogy, you can create educational content that resonates with both learners and educators.
Step 2: Validate your idea on paper
Once your teaching philosophy is clear, it's time to test your idea—on paper first.
You don't need a complex platform to get started. Simple tools like Canva, Google Sheets, or PowerPoint can be powerful for initial content creation. Create lesson plans, worksheets, and revision guides.
How to Validate Your Idea:
Share your materials with a small group of educators or students.
Use pre and post assessment quizzes to measure knowledge improvement.
Gather feedback on clarity, effectiveness, and engagement.
This step ensures your content is valuable before you invest in building a full-fledged digital product.
Step 3: Avoid Debt - Start with a Minimum Viable Product (MVP)
Many aspiring EdTech entrepreneurs fall into the trap of hiring developers too early, which can lead to massive upfront costs. Instead, focus on your Minimum Viable Product (MVP)—the simplest version of your product that delivers value.
Enter Merve by Axol: The Perfect Launchpad for EdTech Startups
Merve is a powerful EdTech engine designed to help educators launch their digital learning products with minimal technical complexity.
With Merve, you can:
Upload Curriculum Content: Easily structure your teaching materials.
Create Assessment Activities: Build quizzes and assignments for knowledge checks.
Manage Subscriptions & Users: Track and manage your learners with built-in tools.
Measure Student Progress: Access reporting tools for student performance and growth.
Merve offers a low-code solution so that you can focus on teaching and content creation, not software development.
What are you waiting for?
Launch with Merve.
Step 4: Build Traction and Expand
Once your MVP is live, the next phase is building traction and expanding your reach.
Strategies to Gain Traction:
Join EdTech Communities: Engage in platforms like LinkedIn groups, Facebook communities, and education forums.
Share Success Stories: Highlight student progress and success metrics from your platform.
Network with Educators: Offer free trials or workshops to showcase the effectiveness of your product.
Stay True to Your Roots
Remember, you're a teacherpreneur—an educator who’s scaling impact. Let your passion for education drive your messaging.
Reinvest and Scale with Confidence
As revenue grows, consider reinvesting in product development. If you've used Merve, you can easily modify how your students engage with content without starting from scratch—something many other course platforms lack.
🚀 Ready to Start Your EdTech Journey?
With the right mindset and tools like Merve, you can transform your educational expertise into a scalable business that makes a difference.
👉 Explore how Merve can power your EdTech business today!
Empower your teaching. Scale your impact. Start today.