Many start-ups believe in the popular myth that the key to founding a successful company is perseverance and an iron will: a heroic founder has a brilliant idea and fights through many setbacks until the idea finally becomes a hit.

We’re all victims of the echo chamber effect, and if nobody asks the right questions, how are you to know any different?

I’ve worked with some brilliant minds over the years, and they have one thing in common; they stop, think, and ask questions about the actual objective. Not just understanding the feature itself, but the purpose. What’s the goal? Why are we even spending our time and hard-earned revenue on this initiative?

The tablet market was proliferating in 2014. Everyone expected Tablets to take over as our daily drivers. I remember people showing off their first iPad, telling me with a smug face that everyone would be swapping their laptops for tablets. Well, it’s 2022, and I’ve met 2 or 3 people who use an iPad as a daily driver.

What happened?